[EASY] How to Get Leads in Real Estate in 2023

Written by: Dalia Abdalla



Time to read 11 min

How to Get Leads in Real Estate in 2023

Ever wondered "how to get leads in real estate"? Well, in 2023, getting those leads is like collecting easy gold stars in a game. Super important and super fun! And the best part? It's simpler than ever.

But wait, I've got an extra cool tip! Want more gold stars? Add a personal touch. This means using things like special cards or notes. It's like telling someone, "Hey, you're important!" This trick not only teaches you how to get leads in real estate but also makes people super excited to chat with you about houses. Awesome, right?

I. Understanding the 2023 Real Estate Landscape the Easy Way

Quick insights into the major changes in the past year.

1. Flashback to 2022 First, let's take a quick trip back to last year. Think of it like a time machine! 🚀 In 2022, lots of people started moving away from big cities. Why? Maybe they wanted bigger backyards or quieter streets. This means more houses to sell in places that weren't super popular before!

Action Tip: Look at where folks moved to last year. Those spots? They're like hidden treasure maps. Start your search there to learn how to get leads in real estate

Simple breakdown of market shifts and how they impact lead generation.

2. The Market's Wild Ride Now, onto the exciting roller-coaster - the market shifts! In simple words, some house prices went up, and some went down. Kinda like a see-saw at the playground. But these ups and downs tell us where the hot spots are.

Action Tip: Got a list of areas with rising house prices? That's where folks want to live! And where there's demand, there's a chance to get leads. But if prices dropped a lot, be careful - people might not be looking there as much.

3. Making It Easy for You! The real secret sauce? Knowing these changes makes finding leads a walk in the park. Literally, you could chat to folks in the park and have a good idea of what they're looking for!

Action Tip: Take short walks, attend local events, or visit cafes in these hot areas. Carry your personalized cards. Start conversations, and make friends. Remember, in 2023, it's all about being in the right place and being super friendly. And with these insights, you're already ten steps ahead!

There you go! Dive in, explore, and remember: 2023's real estate game is yours to rock!

II. The Easy Magic of Traditional Methods Reinvented with Modern Tools

Why traditional methods, like direct mail, still hold their charm.

1. The Timeless Charm of Old-School Tricks Let's chat about the good old days. Remember when people got excited about mail? Not emails, but the actual, hold-in-your-hand kind of mail. Well, guess what? That charm? It's not gone! Direct mail still feels special because it's personal. In our world of endless pings and notifications, getting a real letter is like finding a surprise gift on your doorstep.

Action Tip: Dig out those mailing lists or start building one. Learning how to get leads in real estate can be as simple as sending out a simple postcard or letter can make someone's day and make them remember you.

Introducing personalized note cards: an easy, yet effective way to blend the old with the new.


2. Enter: The Personalized Note Cards! Now, here's where we sprinkle in some modern magic. Personalized note cards! 💌 Think of them as your secret handshake in the real estate world. They’re not just pieces of paper; they're like mini billboards shouting, "Hey, I care about YOU and what you want!"

Action Tip: Design note cards that reflect your personality. Maybe add a cool quote, a funny doodle, or just a friendly "Hello!" Send these out after meetings, or just because. Trust me, people won't forget the person who sent them a special note.

3. Marrying the Old with the New So, what happens when you mix this old-school mail magic with your shiny new note cards? BOOM! 💥 You get an unbeatable combo. It's like taking the best dance moves from the past and adding the beats of today.

Action Tip: Don't rely just on digital messages. Every once in a while, send a personalized note card via direct mail. It feels more genuine and stands out in a sea of digital noise.

To wrap it up, while tech is super cool, sometimes the old ways, with a twist of the new, can make the biggest splash. So, ready to make waves? Dive right in!

III. Step-by-Step: Easy Lead Generation with Personalized Note Cards

1. Targeted Mailing Lists: Your Golden Ticket

Why It Matters: A well-crafted mailing list ensures your message reaches those who'll truly appreciate it. It's like sending party invites - you want the right crowd!

Build It Right: Begin with contacts you already have. Friends, family, past clients, and even acquaintances. They're your first line of network.

Branching Out: Attend local real estate events or community gatherings. Mingle, chat, and collect contacts. Remember, it’s not just about quantity, but the quality of connections.

Tech to the Rescue: Platforms like Zillow or even LinkedIn can help you gather potential leads. Dive into local groups or forums where property discussions are hot.

2. Crafting That Perfect Message: Keep It Real!

Why It Matters: Your note card isn’t just a piece of paper. It's your voice, your handshake, your first impression.

Be Genuine: Start with a friendly greeting. Imagine you’re greeting a friend at your favorite cafe.

Share Value: Maybe share a quick tip about the local real estate scene or a fun fact about a property. It's not about selling immediately but about starting a conversation.

K.I.S.S (Keep It Short & Sweet): Your note card isn't a novel. Make your point, make it personal, and leave them wanting to connect further.

3. Timing: It's All in the When

Why It Matters: Like comedy, real estate has a lot to do with timing. Your note card should pop up just when your lead needs it.

After First Contact: Just met a potential lead? A quick note card to say, "Great chatting with you!" can be wonderful.

Holidays & Special Moments: Send a season's greeting or maybe a quick note on a local event. It’s both personal and timely.

Avoid Noise: Mondays can be crowded with mail. Maybe aim for a mid-week surprise for your potential lead.

4. Follow-Ups: The Dynamic Duo Approach

Why It Matters: Your note card made the intro, but don’t stop there. Keep the momentum going!

Digital Pings: A quick email or text saying, "Hope you got my note card!" can work wonders. It reminds them and reinforces your message.

The Power of Calls: A week after your note card lands, pick up the phone. Keep it casual, "Just checking in, how've you been?"

Consistency is Key: Every few weeks, or even once a month, make sure to touch base. Mix it up with note cards, calls, and digital messages. The combo keeps things fresh and ensures you're always on their radar.

IV. Digital Platforms Simplified: Using Them in Tandem with Note Cards

Ready to navigate the cool tech world of 2023? Here’s your easy-peasy guide to owning it!

1. User-Friendly Digital Platforms: Your New Best Friends

Why It Matters: Digital platforms are like the bustling town squares of old; it’s where everyone hangs out! Knowing where to go makes it all more fun and productive.

  • Tiktok: It’s the Instagram of 2023. Great for visuals, property tours, and short video snippets. It's super user-friendly, which means less fumbling and more posting.

  • Twitter: Quick, punchy texts and trends give you the pulse of the market in real-time.

  • Facebook: This one's for the data lovers. Detailed property analytics, market dynamics, and a hub for real estate pros.

Action Tip: Dive in! Spend a week exploring each platform. Play around, post, engage. You'll quickly figure out which one's your jam.

2. Gathering Intel: The Sneaky (But Totally Cool) Way

Why It Matters: The digital world is bursting with info. It’s like a treasure hunt, and you, my friend, are the hunter!

  • Follow the Leaders: Identify top real estate influencers. They often drop gems about market trends and shifts.

  • Engage in Groups: Join property discussion forums or local groups. Listening to chats can give insights into what potential clients are looking for.

  • Polls & Surveys: Use platforms to shoot quick polls or surveys. It's a fun way to get direct feedback.

Action Tip: Take notes. When someone mentions a property need or a local trend in a digital chat, jot it down. That's your golden intel for personalized outreach.

3. The Uncomplicated Power of a Multi-Touch Approach

Why It Matters: Remember that game 'Whac-A-Mole'? Being in multiple places at once makes you more visible, more memorable.

  • Mix & Match: Pair your digital messages with offline efforts. Tweet about a property, then send a personalized note card about the same listing.

  • Consistency is Gold: It’s not just about being everywhere, but being regular. A post here, a message there, keeps you in the public eye.

  • Engage, Don’t Spam: It's about meaningful touches. A relevant comment on a post, a genuine reply, and, of course, those personalized note cards that bring warmth to the digital cool.

Action Tip: Set a schedule. Maybe Monday is for Platform A, Wednesday for calls and note cards, Friday for Platform B. Having a routine ensures you're tapping every avenue without feeling overwhelmed.

V. Real Success, Real Easy: Agents Excelling with Note Cards

Alright, dear reader, grab a cozy seat because it's story-time! 🍿 Let's dive into some bite-sized tales of success and discover the magic of simplicity.

1. Bite-Sized Success Stories: When Little Notes Made Big Waves

A. Sarah’s Surprise Sale: Sarah, a newbie in the real estate game, sent a note card to an old college mate, just sharing her new venture. That card? It landed her a referral and her first sale! No big presentations, no fancy pitches. Just a card. This was the note card style Sarah used

B. David’s Memory Magic: David had a potential client who went cold - no calls, no emails. On a whim, he sent a note card saying, "Just thinking of you! Hope all’s well.” Boom! The client called back, and they closed a deal. Sometimes, a small gesture revives big opportunities. This was the note card style David used.

C. Emily’s Festive Fortune: Emily decided to send personalized note cards during the holidays, with a simple "Happy Holidays and Warm Wishes" message. She got three callbacks, two inquiries, and a ton of goodwill. This was the note card style Emily used.

Action Tip: You don’t always need grand gestures. Sometimes, a heartfelt little note can create ripples in the big ocean of real estate.

2. The Simplicity Secret: Why Less Often Means More

Why It Matters: In our world of information overload, simplicity stands out. It's like a breath of fresh air. When everything's loud, a whisper can be powerful.

  • Less Noise, More Voice: Bombarding potential leads with facts, figures, and sales pitches? It’s tiring. But a simple message, clear and genuine? That speaks volumes.

  • Quick Connect: A straightforward note doesn’t demand much. It’s easy to read, easy to understand, and easy to respond to. No strings, no pressure.

  • Personal Touch: In the vast digital sea, a simple, personalized note card feels...human. It’s warm, tangible, and gives a sense of personal connection.

Action Tip: When crafting your outreach, think of it as a conversation, not a sales pitch. Keep it clear, keep it personal, and above all, keep it simple.

VI. Designing Your Note Cards the Easy Way

1. Hassle-Free Branding: Our Note Cards, Your Unique Vibe

Why It Matters: With note cards being your brand’s mini-ambassadors, they need to radiate you. Lucky for you, our note cards are tailor-made to adapt to your style.

Color Magic with Our Palette: Our note cards come in a range of hues. Whether you're a calm blue personality or a fiery red, we've got a card that vibes with you.


personalized stationery


Logos & Signatures: Using our custom note card listing, you can easily add your logo or personal signature. And if you don’t have a logo? Dive into our popular personalized note cards to find a unique font that screams you.


Keep It Neat with Our Layouts: Choose from our clean, clutter-free designs. The message stands out, and our design gently elevates it.

Action Tip: Browse our gallery! 


From minimalist to quirky, find personalized stationery that resonates with your brand:

2. Quality Meets Elegance: Dive into Our Premium Collection

Why It Matters: First impressions count. A sturdy, quality card from our Personalized note cards tells your leads, "I value quality, and so should you."

  • Paper That Speaks: Our matte and smooth finish  isn’t just premium to the touch, but also a dream to write on.

  • Get It Right with Size: Our standard note card sizes are the goldilocks of cards. Just right!

Action Tip: Want a feel? Order a set of 10. Touch, feel, scribble, and then dive in with confidence.

VII. Conclusion

1. The Digital Era, Yet Oh-So-Personal

Ah, 2023! A world of tweets, tags, and digital trends. But here's a secret sauce we've unveiled together: even in this age of swift swipes and speedy scrolls, nothing beats the charm of a personal touch. And guess what? Our note cards are the bridge between the digital hustle and the analog heartbeats. 

Action Tip: For your next digital campaign, think of how our products can add that sprinkle of personal warmth. Maybe a QR code on our note cards leading to your website?

2. The Simple Genius of Personalized Note Cards

Raise your hand if, at the start, you doubted the power of a little piece of paper! 🙋‍♂️ But as we journeyed together, didn't we discover its magic? Our personalized note cards are not just paper and ink; they're conversations, connections, and, quite often, the beginning of lifelong relationships. The beauty of our range is its simplicity, combined with effectiveness. Whether it’s our professional collection or our floral note card collection, each card is designed to help you generate leads with grace and ease.

Action Tip: As you venture forth in your real estate journey, keep a stack of our personalized note cards handy. You never know when an opportunity might arise!

Final Thoughts: In the grand tapestry of real estate in 2023, where chatbots chat and algorithms predict, let's not forget the human touch. And with our curated collections at your fingertips, adding that personal touch is as easy as pie. Dive in, stand out, and let those leads roll in!

Modern Pink Paper Author - Dalia Abdalla

Dalia Abdalla

Owner & Head Designer, Modern Pink Paper

Dalia is the creative force behind Modern Pink Paper. With a keen eye for detail and a love for all things stationery, she embarked on this journey to provide personalized stationery solutions. When she's not crafting beautiful paper creations, Dalia is sharing her insights and inspirations on this blog, ensuring that her readers always have a touch of beauty and creativity in their lives.