9 BEST Packaging Inserts Ideas [MUST HAVES for ALL Industries!]

Written by: Dalia Abdalla



Time to read 16 min

My Favorite Packaging Inserts Ideas

Like you, I run a business, and I know how important it is to make customers really happy. It's not just about what you sell, but it's also about how you make your customers feel. That's where packaging inserts come in. They're like a special extra touch that can make your customers super happy. In this blog post, I'm going to talk about why packaging inserts ideas are a great idea for business owners like us. We'll find out how these little things can make customers like our brand more, buy from us again, and make them say "Wow!" That's how we can make our business stand out. So, if you want to learn how to make every package you send out a special experience for your customers, just keep reading.

Benefits of Packaging Inserts

 Unique packaging inserts ideas

Boosting Brand Loyalty

In the competitive world of e-commerce, building brand loyalty is paramount for small businesses. Packaging inserts can play a significant role in achieving this goal. By including personalized thank-you notes, exclusive discounts, or sneak peeks into upcoming products, you create a connection with your customers that goes beyond the transaction. These thoughtful gestures make customers feel valued and appreciated, fostering a sense of loyalty that often leads to repeat purchases.

Driving Repeat Business

One of the most tangible benefits of packaging inserts is their ability to drive repeat business. When customers receive a package that not only contains the product they ordered but also surprises like discount coupons or referral incentives, they are more likely to return to your store. The prospect of saving money or receiving special perks encourages them to browse your catalog once again, increasing the chances of additional sales.

Enhancing Customer Experience

Small businesses thrive on positive word-of-mouth and customer reviews. Packaging inserts can enhance the overall customer experience, leaving a lasting impression that customers are eager to share with friends and family. Whether it's a useful assembly guide, care instructions, or tips on how to get the most out of the product, these inserts provide value and demonstrate your commitment to customer satisfaction.

Cross-Selling and Upselling

Packaging inserts offer an excellent opportunity to cross-sell and upsell related products or premium versions of what the customer has purchased. By suggesting complementary items or showcasing higher-end alternatives, you can increase the average order value and maximize revenue from each customer transaction.

Collecting Valuable Feedback

Feedback is invaluable for small businesses looking to improve their products and services. Including a feedback form or survey in your packaging inserts allows you to gather insights directly from your customers. You can use this feedback to make necessary improvements, address concerns, and refine your offerings, ultimately strengthening your business's competitiveness.

Cost-Effective Marketing

Traditional marketing efforts can strain the budget of small businesses. Packaging inserts provide a cost-effective way to market your brand and products directly to your existing customers. You can promote upcoming sales, social media profiles, and referral programs without the need for expensive advertising campaigns.

1. Thank You Cards

I've been running my business for a while now, and I've learned that doing small things can make our customers really happy and want to come back. That's why I believe in using thank-you cards as something special we put in our packages. These cards make each purchase feel personal, and they show our customers that we're really thankful that they chose to buy from us.

There are some good reasons to use thank-you cards:

First, they help make a strong connection between the customer and our business. It's a simple way to show that we really appreciate their trust in us.

Second, sometimes customers like our thank-you cards so much that they show them to their friends or family, and that can bring in more customers.

Lastly, these cards remind our customers about how good it felt to buy from us, and that makes them want to buy from us again. So, saying 'thank you' is a small thing that can help us build strong relationships with our customers, and that's something we should always do.

  1. Personal Touch: Thank-you cards add a personal and human element to the transaction, making customers feel appreciated and valued.

  2. Customer Connection: They strengthen the emotional connection between the customer and the business, increasing the likelihood of repeat purchases.

  3. Positive Word-of-Mouth: Customers often share these gestures on social media or with friends, inadvertently promoting the brand through word-of-mouth.

  4. Brand Loyalty: By expressing gratitude, thank-you cards foster loyalty as customers are more likely to return to a brand that appreciates their business.

  5. Memorable Experience: They serve as a reminder of a positive shopping experience, potentially influencing future buying decisions.

  6. Cost-Effective: Thank-you cards are a cost-effective way to enhance the overall customer experience and build brand loyalty.

  7. Differentiation: In a competitive market, such gestures differentiate a business and can leave a lasting impression on customers.



2. Product Samples

 Unique packaging inserts ideas

Including product samples makes our customers really happy. When they find a little extra surprise in their package, they remember it and want to keep buying from us.

Those samples are like tiny ads for our products. They show people how good our stuff is, and that helps us get more customers. We can also use them to test new products or get feedback on the ones we already have. Giving out samples makes us different from other brands. It shows that we care about our customers and want to give them a little extra. It's a smart way to sell more things because when customers try a sample, they might want to buy more of our products.


  1. Mini Brand Ambassadors: Samples introduce potential customers to your product's quality and uniqueness, acting as miniature ambassadors for your brand.

  2. Marketing Tools: Samples serve as powerful marketing tools by allowing customers to experience your products firsthand.

  3. Feedback Gathering: They can be used to gather feedback on existing products or test new ones, aiding in product development and refinement.

  4. Differentiation: Including samples can set your brand apart from competitors in a competitive market.

3. Discount Codes/Offers

Putting discount codes and special deals in our package notes is a smart idea for business owners who want to make customers happy and keep them coming back. There are many good reasons why this plan is important for our business.

First, it makes customers want to shop with us again because they can save money. This helps us sell more things and make friends with our customers. Also, when happy customers tell their friends about the deals, it's like free advertising, and more people want to shop with us.

Another thing is that it shows we really care about our customers, and that's good for our business reputation. Lastly, we can learn about what our customers like to buy with these deals and use that to help our business grow.

So, giving out discounts and special offers in our packages is a great way to make sales, make customers happy, and make our business even better.

What's in it for me?

  • Encourages Repeat Business: Discount codes incentivize customers to return for future purchases, increasing customer retention and boosting sales.

  • Collects Customer Data: This strategy provides valuable data on customer behavior and preferences, aiding in the tailoring of future marketing efforts.

  • Differentiates from Competitors: Offering discounts in packaging sets your brand apart from competitors and can attract price-conscious shoppers.

  • Drives Traffic to Online Platforms: Encourages customers to visit your website or social media profiles to redeem discounts, increasing online engagement.

  • Clears Inventory: Can help move excess inventory or slow-selling products by offering them at a reduced price.

  • Boosts Sales During Slow Periods: You can strategically time the validity of discounts to coincide with periods of lower sales, ensuring steady revenue.

  • Provides Customer Insights: By tracking which discounts are most popular, you gain insights into customer preferences and can adjust your product offerings accordingly.

  • Builds Customer Loyalty: Customers appreciate feeling valued, and offering discounts fosters a sense of loyalty, making them more likely to choose your brand over competitors.

  • Cost-Effective Marketing: Compared to some other marketing strategies, packaging inserts with discounts can be a relatively cost-effective way to drive sales and customer engagement.

  • Easy to Implement: It's a straightforward and low-effort strategy to implement, making it accessible to businesses of all sizes.

  • Measurable ROI: You can track the effectiveness of your packaging insert campaigns by monitoring the redemption rates of the offered discounts. 

4. Free Gifts

Adding free gifts to our packages makes our products seem even better. People like getting something extra, and it makes them feel good about our brand. When customers feel good, they often come back to shop with us more, and they may also tell their friends about us.

Plus, giving free gifts can help us show off other things we sell. It's like saying, 'Hey, we have these cool things too!' This can help us sell more products.

Also, when we give free gifts, we can learn what our customers like, which is helpful for our business. In short, giving free gifts isn't just nice; it's a smart way to make our brand look good, keep customers happy, and make our business grow.

The gifts do not have to be extravagant!

5. Thank You Notes + Review Requests

We put thank you cards and ask for reviews in our packages to make our customers happy and learn from them. When customers share their thoughts, it helps us make our products and services better. Good reviews also show that people like our brand, which makes more people trust us. It also makes our customers feel like they're part of a friendly group, and we listen to what they say. If there's a problem, customers can tell us directly, and we'll fix it fast. So, thank you cards with review requests make our business better and show we care about our customers.

How do I structure my message?

  1. Expressing Gratitude with a Personal Touch:


     "Dear [Customer's Name],

    We want to extend our sincerest thanks for choosing [Your Brand]. Your support means the world to us! We hope you're enjoying your recent purchase. Would you mind taking a moment to share your thoughts in a review? Your feedback helps us continue to provide top-notch products and services.

    With appreciation, [Your Name]"

  2. Highlighting the Importance of Feedback: 


    "Hello [Customer's Name],

    We're thrilled you chose [Your Brand] for your recent purchase! Your opinion matters a lot to us, and we'd love to hear what you think. Your review helps us improve and assists fellow shoppers in making informed choices. Click the link below to leave your feedback.

    Thank you for being a part of our journey! [Your Name]"

  3. Creating a Connection: 


    "Hi [Customer's Name],

    At [Your Brand], we believe in the power of community. Thank you for being a part of ours! We'd be delighted if you could share your experience by leaving a review. Your voice shapes our future.

    Warmest regards, [Your Name]"

  4. Stressing Customer-Centric Approach: 


    "Dear [Customer's Name],

    Your satisfaction is our priority. We appreciate your recent purchase from [Your Brand]. Please consider leaving a review to help us understand your needs better. We're here to serve you!

    Best regards, [Your Name]"

  5. Promoting Positivity: 


    "Hello [Customer's Name],

    Thank you for choosing [Your Brand]. We hope you're enjoying your purchase. Help us spread the positivity! Leave a review, and you could brighten someone else's day.

    With gratitude, [Your Name]"

  6. Inviting a Two-Way Conversation:


     "Hi [Customer's Name],

    Your feedback fuels our growth. We'd love to hear about your experience with [Your Brand]. Share your thoughts in a review, or reach out to us directly if there's anything you'd like to discuss.

    Thank you for your trust, [Your Name]"

6. Card with Instructional/Care Guidelines

Putting instruction or care guide cards in our packages is a smart choice that shows we want our customers to be happy and take good care of our products. There are good reasons for businesses to do this. 

First, it makes customers feel better because they get clear and simple instructions on how to use and take care of what they bought. This means fewer problems and customers getting the most out of their stuff. It stops people from returning things and feeling unhappy because they know how to use and look after what they bought. 

It also makes our brand look good because we're open and teach our customers, and that makes them trust us more. These cards can also help our brand be more memorable and strong. So, including instruction or care guide cards in our packages isn't just nice; it's a smart thing to do that makes customers happy, reduces problems, and makes our brand stronger.

So, what should I include in these cards that will actually be helpful?

  • Product Usage Instructions: Provide step-by-step instructions on how to use the product. Include any essential setup or assembly steps, operational guidelines, and any safety precautions customers should be aware of.

  • Maintenance and Care Guidelines: Explain how to properly clean, maintain, and store the product to ensure its longevity. Include information on recommended cleaning products or methods, storage tips, and any specific maintenance schedules.

  • Troubleshooting Tips: Anticipate common issues or questions customers might have and offer solutions or troubleshooting tips. This can help customers address minor issues without the need for returns or customer support.

  • Safety Information: If applicable, include safety instructions or warnings to ensure that customers use the product safely and avoid accidents or injuries.

  • Warranty Information: If your product comes with a warranty, outline the terms and conditions of the warranty, including the duration and what is covered. Provide contact information for warranty claims or customer support.

  • Contact Information: Include your customer support contact details, such as a customer service phone number, email address, or website, so customers can easily reach out with questions or concerns.

  • QR Codes or Links: Consider adding QR codes or links to online resources, such as video tutorials or FAQs on your website, to provide customers with additional support and information.

  • Visuals: Incorporate clear, easy-to-understand diagrams, illustrations, or images to supplement the text instructions. Visual aids can often convey information more effectively.

  • Branding: Maintain consistent branding elements, such as your logo and color scheme, to reinforce your brand identity and create a cohesive look and feel for the instructional card.

  • Language and Tone: Use language that is clear, concise, and user-friendly. Tailor the tone to match your brand's voice, whether it's formal, friendly, or casual, to resonate with your target audience.

  • Paper Quality and Design: Pay attention to the card's design and printing quality. High-quality materials and a visually appealing layout can enhance the overall unboxing experience.

  • Legal Disclaimers: Depending on your product and industry, you may need to include legal disclaimers or safety warnings to comply with regulations.

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7. Referral Offers

 Unique packaging inserts ideas

Putting referral offers in our packages is a way to use our happy customers to tell their friends and family about our brand. When we give them rewards for doing that, we make our customer group bigger and create a feeling of togetherness around our brand. 

Referral offers are also a smart way to save money because we're giving rewards to customers who were already going to tell others about the things they like. This makes our customers like our brand more, both the ones who refer and the ones who are referred. 

Lastly, it helps us see how well our referral program is working, so we can make our marketing better. So, including referral offers in our packages isn't just a good idea; it's a clever one that uses our happy customers to make our brand grow and be more popular.

What usually gets offered as reward for their referral?

  1. Discounts for Referrer and Referred:

    • Offer a discount to both the customer referring a friend and the friend who makes a purchase. For instance, "Refer a friend, and you both get 20% off your next purchase."
  2. Cash Rewards:

    • Provide cash rewards or gift cards to customers who successfully refer others. For example, "Refer a friend and receive a $20 gift card for each referral."
  3. Free Products or Samples:

    • Offer a free product or sample for both the referrer and the referred. For instance, "Refer a friend, and you both receive a complimentary [product]."
  4. Exclusive Access:

    • Grant referrers and their friends access to exclusive products, services, or events that are not available to the general public.
  5. Loyalty Points or Rewards:

    • Implement a loyalty points system where customers earn points for referrals, which can be redeemed for discounts or free products.
  6. Charitable Donations:

    • Pledge to make a donation to a charity of the referrer's choice for every successful referral they make.
  7. Tiered Rewards:

    • Create a tiered system where customers earn better rewards for referring more friends. For example, "Refer one friend, get 10% off. Refer three friends, get 20% off."
  8. Early Access or Previews:

    • Offer referrers early access to new products or exclusive previews as a token of appreciation.
  9. Membership Benefits:

    • Provide referrers and referred customers with premium membership benefits, such as free shipping, priority customer support, or extended warranties.
  10. Contests and Giveaways:

    • Run referral contests or giveaways with enticing prizes for both referrers and referred customers.
  11. Referral Points for Social Sharing:

    • Allow customers to earn referral points for sharing their referral link on social media platforms, encouraging them to reach a wider audience.
  12. Personalized Coupons:

    • Generate unique coupon codes for referrers to share with their friends, ensuring that both parties receive personalized discounts.
  13. Referral Badges or Status:

    • Create a loyalty program where referrers can earn badges or higher status levels with increasing benefits.
  14. Annual Subscription Discounts:

    • Offer a discount on annual subscriptions for services, rewarding loyal customers with long-term value.
  15. Limited-Time Offers:

    • Create a sense of urgency by making referral offers time-limited, encouraging customers to act quickly. 

8. Stickers

In our business, it's not always about selling things. Sometimes, it's nice to give our customers a little surprise. Stickers can be a fun addition to our packages, and they do more than just look pretty. They make customers happy because they can use them to decorate things or share them with their friends. When people use our stickers, they also help tell others about our brand, which is like free advertising! So, adding stickers to our packages isn't just about making them look nice. It's also a smart way to make more people recognize our brand and make our customers happy when they open their packages.


9. Custom Business Cards

Adding business cards to our packaging allows for a direct link between our brand and our customers. They serve as a tangible reminder of their interaction with us and make it easy for them to get in touch or reorder in the future. They facilitate word-of-mouth marketing, as satisfied customers can effortlessly share our contact details with friends or colleagues. Beyond this, business cards offer an opportunity to showcase our brand's personality and values through design and messaging. They also serve as a cost-effective means of staying top-of-mind with our customers, helping to build lasting relationships. In essence, including business cards in our packaging isn't just a formality; it's a strategic choice that enhances credibility, fosters connections, and opens doors to future opportunities.

Don't see any you like? There are so many more to choose from!

What should be included in a product insert?

A product insert typically includes information about the product, instructions for use, care and maintenance guidelines, warranty details, contact information for customer support, and sometimes promotional offers or referral incentives.

What are packaging inserts?

Packaging inserts are additional materials placed inside product packaging, such as product inserts, promotional materials, thank you cards, or other items to enhance the customer experience or provide valuable information.

What material is used for box inserts?

Box inserts can be made from various materials, including cardboard, foam, paper, plastic, or fabric, depending on the product's fragility and the desired presentation.

What do you put in order packages?

In order packages, businesses often include the ordered products, an invoice or receipt, product packaging materials, product inserts, and occasionally promotional materials or samples.

What are the examples of insert?

Examples of inserts include product manuals, warranty cards, care instructions, thank you cards, promotional offers, stickers, samples, coupons, and referral program cards.

How do I create a package insert?

To create a package insert, decide on the content and design, ensure it fits inside your packaging, and work with a professional graphic designer or use design software to create an attractive and informative insert.

What are 5 examples of items that can be inserted into a document?

Items that can be inserted into a document include images, charts, tables, hyperlinks, footnotes, and comments.

What are the three forms of insert?

The three forms of insert can refer to various contexts, but in document processing, they often represent INSERT commands in SQL (Structured Query Language): INSERT INTO, INSERT VALUES, and INSERT SELECT. These commands are used to add data to a database table.

Modern Pink Paper Author - Dalia Abdalla

Dalia Abdalla

Owner & Head Designer, Modern Pink Paper

Dalia is the creative force behind Modern Pink Paper. With a keen eye for detail and a love for all things stationery, she embarked on this journey to provide personalized stationery solutions. When she's not crafting beautiful paper creations, Dalia is sharing her insights and inspirations on this blog, ensuring that her readers always have a touch of beauty and creativity in their lives.