7 BEST Packaging Ideas for Candles - ELEVATE Your Brand!

Written by: Dalia Abdalla



Time to read 8 min

My Secret Packaging Ideas for Candles


As a small business owner who runs a candle shop. I know it's super important to make our candles look great when customers first see them. The boxes and stuff we use to wrap our candles are not just for keeping them safe. They also tell a cool story about our shop. So, I made a list of seven awesome ways to wrap our candles. These packaging ideas for candles are a hit with our customers, and they help us stand out from other shops that sell candles. Our packaging shows that we really care about making great candles and taking care of the environment. It makes buying our candles even more fun!


1. Eco-Friendly Boxes

We understand the importance of making eco-friendly choices, and that's why we exclusively use eco-friendly boxes for our candle packaging. These boxes aren't just a trendy choice; they're a smart one. First and foremost, they align perfectly with our commitment to sustainability and environmental responsibility. By opting for eco-friendly packaging, we reduce our carbon footprint and contribute to a cleaner planet. 

  • Environmental Responsibility: Using eco-friendly boxes demonstrates a commitment to sustainability and environmental stewardship, which can enhance your brand's reputation and appeal to eco-conscious consumers.

  • Reduced Carbon Footprint: Eco-friendly packaging materials typically have a lower carbon footprint compared to traditional packaging, contributing to a reduction in greenhouse gas emissions.

  • Resource Conservation: These boxes are often made from recycled or renewable materials, conserving natural resources and reducing waste.

  • Cost-Efficiency: While the initial cost may be slightly higher, eco-friendly boxes can be cost-effective in the long run due to potential savings on disposal fees and the positive impact on brand loyalty.

2. Themed Boxes

Using themed boxes for candle packaging has been such a fun way to attract our customers to our cute limited time box designs. These boxes go beyond mere packaging; they're an experience in themselves. One of the key benefits is the ability to create a memorable and immersive brand identity. When customers receive candles in beautifully designed themed boxes that match the scent or season of the candle, it enhances their overall experience and leaves a lasting impression. Moreover, themed boxes allow us to tell a story and evoke emotions, making our candles even more special. 

  • Brand Storytelling: Themed boxes provide an opportunity to tell a story or convey a specific mood or message, creating a deeper connection with customers.

  • Memorable Unboxing Experience: Unique and visually appealing packaging enhances the unboxing experience, making it more memorable and shareable on social media.

  • Enhanced Brand Identity: Themed packaging reinforces your brand's identity and values, making it more recognizable and distinct in the market.

  • Seasonal Relevance: Themed boxes can be tailored to fit seasonal and holiday promotions, allowing your brand to stay relevant and capitalize on seasonal trends.

  • Customization: These boxes can be customized to match the scent, color, or design of your candles, creating a cohesive and attractive product presentation. 

3. Mason Jars add the Rustic Touch

These classic, versatile jars add an element of rustic elegance to our candle offerings. I find that one of the main benefits is their reusability; once the candle has burned down, customers can easily clean and repurpose the Mason jar for other uses like storage, decoration, or even as a new candle holder. This eco-friendly aspect aligns perfectly with our commitment to sustainability. Additionally, Mason jars provide excellent candle protection, sealing in the scent and preserving the candle's quality. 

  • Reusability: Mason jars can be repurposed by customers for various uses, extending the life and value of the packaging.

  • Preservation: The tight-sealing lid of Mason jars helps preserve the scent and quality of the candles, ensuring a longer shelf life.

  • Customization: You can personalize Mason jars with labels, tags, or decorative elements to align with your brand's image and message.

  • Protection: The sturdy glass construction of Mason jars protects candles during shipping and handling, reducing the risk of damage. 

4. Custom Labels

These labels are more than just identifiers; they're a canvas for storytelling and brand expression. One of the main advantages is the ability to convey essential information, such as scent, ingredients, and care instructions, in a clear and eye-catching manner. I find that this not only ensures transparency but also builds trust with our customers. Additionally, custom labels allow us to showcase our creativity and branding, making our candles instantly recognizable on the shelves.

  • Brand Identity: Custom labels enable you to reinforce your brand's identity, ensuring consistency in design and messaging.

  • Information Communication: Labels can convey essential information about your candles, including ingredients, usage instructions, and safety precautions.

  • Aesthetic Appeal: Custom labels allow you to create eye-catching and visually appealing packaging that reflects your brand's style and values.

  • Personalization: Labels can be tailored to different candle collections, seasonal releases, or special editions, adding a personalized touch to each product.

  • Recognition: Unique labels make your candles instantly recognizable and memorable to customers, fostering brand loyalty. 




5. Branded Boxes

These custom-designed boxes do more than just encase our candles; they serve as powerful brand ambassadors. The foremost benefit is the instant recognition they create among our loyal customers. Our unique branding, colors, and logo on these boxes make our candles stand out on the shelves, establishing trust and credibility. 

  • Consistency: Branded boxes ensure consistency in design and messaging, which is crucial for building a strong brand image.

  • Storytelling: Custom packaging offers an opportunity to tell your brand's story, values, and the inspiration behind your candles.

  • Differentiation: In a crowded market, branded boxes set your candles apart from competitors, making them more appealing to consumers.

  • Luxury Perception: High-quality branded packaging can elevate the perceived value of your candles, allowing you to potentially charge premium prices.

6. Branded Bags

The foremost benefit is the convenience they offer to our customers; they can easily carry multiple candles in our stylish, branded bags. Additionally, these bags are reusable and eco-friendly, aligning perfectly with our commitment to sustainability. Branded bags also provide an excellent opportunity to reinforce our brand identity and showcase our unique aesthetic. As customers carry our candles in these bags, they become walking brand ambassadors, spreading the word about our shop. 

  • Brand Visibility: Branded bags are mobile advertisements, increasing brand visibility as customers carry them around.

  • Convenience: Bags provide a convenient and stylish way for customers to transport multiple candles or other products.

  • Reusability: Reusable bags encourage customers to return to your shop and reduce the need for disposable packaging.

  • Sustainability: Eco-friendly bags made from recyclable materials demonstrate your commitment to sustainability.

7. Subscription Boxes

Introducing subscription boxes into our candle shop has proven to be a remarkably intelligent choice. These curated packages offer our customers a delightful surprise each month, showcasing a carefully selected candle from our collection, along with other thoughtful goodies. The key benefit is the recurring revenue stream they generate, fostering a stable and predictable income for our business. Subscription boxes also encourage customer loyalty, as subscribers eagerly anticipate their monthly candle experience. 

  • Recurring Revenue: Subscription boxes provide a consistent and predictable income stream, helping to stabilize cash flow.

  • Customer Loyalty: Subscribers are more likely to become long-term, loyal customers, increasing customer retention.

  • Curated Experience: Each box can be curated to provide a unique and personalized experience, increasing customer satisfaction.

  • Surprise and Delight: Subscribers look forward to the monthly surprise, enhancing their emotional connection to your brand.

  • Marketing and Upselling: Subscription boxes can include promotional materials and opportunities to upsell other products or services.

Thank your customers for their loyalty!

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What is the best packaging for candles?

The best packaging for candles depends on various factors, including the type of candle, its size, and your brand's aesthetic. However, generally speaking, candles are often packaged in glass jars, metal tins, or cardboard boxes. It's essential that the packaging is sturdy, secure, and can protect the candle from damage or melting during shipping.

How do you package homemade candles?

Packaging homemade candles typically involves placing them in a suitable container, such as a glass jar or metal tin, and sealing the container securely. You may also want to label the candle with information like the scent, ingredients, and safety instructions. Packaging should be aesthetically pleasing and reflect your brand or the style of the candles.

What do you package candles in?

Candles are commonly packaged in glass jars, metal tins, or cardboard boxes. The choice of packaging material depends on the type and size of the candle, as well as your brand's design and marketing strategy.

How do you package candles for sale?

When packaging candles for sale, it's crucial to consider the following: Use high-quality, attractive packaging materials. Include clear labeling with the candle's name, scent, size, and safety instructions. Ensure that the packaging is secure and protective to prevent damage during shipping and handling. Consider additional branding elements, like logos or tags, to make your candles stand out.

What size candles sell best?

The best-selling candle size can vary based on market trends and consumer preferences. Common candle sizes include votives, jar candles, pillar candles, and tea lights. To determine what sizes sell best for your specific business, you may need to conduct market research or experiment with different sizes.

Will candles melt during shipping?

Candles can melt during shipping if they are exposed to high temperatures, especially during hot weather or long transit times. To prevent this, use proper packaging and insulation to protect the candles from extreme heat. Additionally, consider shipping candles during cooler seasons or using expedited shipping options when necessary.

What needs to be on a candle box?

A candle box should include essential information such as the candle's name, scent, size, safety instructions, and any relevant branding or decorative elements. It's also a good practice to include any eco-friendly or product-related certifications if applicable.

How do you package candles in the summer?

Packaging candles in the summer requires extra attention to prevent melting during transit. Here are some tips: Use insulated packaging materials. Consider using cold packs or thermal packaging. Ship candles early in the day to avoid exposure to extreme heat. Communicate with your customers about potential shipping delays due to hot weather.

Modern Pink Paper Author - Dalia Abdalla

Dalia Abdalla

Owner & Head Designer, Modern Pink Paper

Dalia is the creative force behind Modern Pink Paper. With a keen eye for detail and a love for all things stationery, she embarked on this journey to provide personalized stationery solutions. When she's not crafting beautiful paper creations, Dalia is sharing her insights and inspirations on this blog, ensuring that her readers always have a touch of beauty and creativity in their lives.